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Top 10 Search Engine Positioning Mistakes

admin — Thu, 22 Jul 2010 12:36:36 +0000

When it comes to web site search engine positioning, there are certain common mistakes that I see people making over and over again. Here’s a list of the 10 most common mistakes that I see people making. By avoiding these mistakes, you can avoid a lot of anguish and frustration in the long run.
1) Optimizing your site for the wrong keywords

The first step in any search engine optimization campaign is to choose the keywords for which you should optimize your site. If you initially choose the wrong keywords, all the time and effort that you devote in trying to get your site a high ranking will go down the drain. If you choose keywords which no one search for, or if you choose keywords which won’t bring in targeted traffic to your site, what good will the top rankings do?

In order to learn how you can choose the correct keywords for which you should optimize your site, see my article on this topic here:

http://www.1stSearchRanking.com/t.cgi?2139&keywords.htm.

2) Putting too many keywords in the Meta Keywords tag

I often see sites which have hundreds of keywords listed in the Meta Keywords tag, in the hope that by listing the keywords in the Meta Keywords tag, they will be able to get a high ranking for those keywords. Nothing could be further from the truth. Contrary to popular opinion, the Meta Keywords tag has almost completely lost its importance as far as search engine positioning is concerned. Hence, just by listing keywords in the Meta Keywords tag, you will never be able to get a high ranking. To get a high ranking for those keywords, you need to put the keywords in the actual body content of your site.

3) Repeating the same keyword too many times

Another common mistake that people make is to endlessly repeat their target keywords in the body of their pages and in their Meta Keywords tags. Because so many people have used this tactic in the past (and continue to use it), the search engines keep a sharp lookout for this, and may penalize a site which repeats keywords in this fashion. Sure, you do need to repeat the keywords a number of times. But, the way you place the keywords in your pages needs to make grammatical sense. Simply repeating the keywords endlessly no longer works. Furthermore, a particular keyword should ideally not be present more than thrice in your Meta Keywords tag.

4) Creating lots of similar doorway pages

Another myth prevalent among people is that since the algorithm of each search engine is different, they need to create different pages for different search engines. While this is great in theory, it is counter-productive in practice. If you use this tactic, you will soon end up with hundreds of pages, which can quickly become an administrative nightmare. Also, just imagine the amount of time you will need to spend constantly updating the pages in response to the changes that the search engines make to their algorithms. Furthermore, although the pages are meant for different engines, they will actually end up being pretty similar to each other. The search engines are often able to detect when a site has created such similar pages, and may penalize or even ban this site from their index. Hence, instead of creating different pages for different search engines, create one page which is optimized for one keyword for all the search engines. In order to learn how to create such pages, see my article on this topic here:

http://www.1stSearchRanking.com/t.cgi?2139&keyword-rich-pages.htm

5) Using Hidden Text

Hidden text is text with the same color as the background color of your page. For example, if the background color of your page is white and you have added some white text to that page, that is considered as hidden text. Many webmasters, in order to get high rankings in the search engines, try to make their pages as keyword rich as possible. However, there is a limit to the number of keywords you can repeat in a page without making it sound odd to your human visitors. Thus, in order to ensure that the human visitors to a page don’t perceive the text to be odd, but that the page is still keyword rich, many webmasters add text (containing the keywords) with the same color as the background color. This ensures that while the search engines can see the keywords, the human visitors cannot. The search engines have long since caught up with this technique, and ignore or penalize the pages which contain such text. They may also penalize the entire site if even one of the pages in that site contain such hidden text.

However, the problem with this is that the search engines may often end up penalizing sites which did not intend to use hidden text. For instance, suppose you have a page with a white background and a table in that page with a black background. Further suppose that you have added some white text in that table. This text will, in fact, be visible to your human visitors, i.e. this shouldn’t be called hidden text. However, the search engines can interpret this to be hidden text because they may often ignore the fact that the background of the table is black. Hence, in order to ensure that your site is not penalized because of this, you should go through all the pages in your site and see whether you have inadvertently made any such mistake.

6) Creating Pages Containing Only Graphics

The search engines only understand text – they don’t understand graphics. Hence, if your site contains lots of graphics but little text, it is unlikely to get a high ranking in the search engines. For improving your rankings, you need to replace the graphics by keyword rich text for the search engine spiders to feed on.

7) Not using the NOFRAMES tag in case your site uses frames

Many search engines don’t understand frames. For sites which have used frames, these search engines only consider what is present in the NOFRAMES tag. Yet, many webmasters make the mistake of adding something like this to the NOFRAMES tag: “This site uses frames, but your browser doesn’t support them”. For the search engines which don’t understand frames, this is all the text that they ever get to see in this site, which means that the chances of this site getting a good ranking in these search engines are non-existent. Hence, if your site uses frames, you need to add a lot of keyword rich text to the NOFRAMES tag. For more information on the different issues that arise when you use frames in your site, see my article on this topic here.

http://www.1stSearchRanking.com/t.cgi?2139&frames.htm

8) Using Page Cloaking

Page cloaking is a technique used to deliver different web pages under different circumstances. People generally use page cloaking for two reasons: i) in order to hide the source code of their search engine optimized pages from their competitors and ii) in order to prevent human visitors from having to see a page which looks good to the search engines but does not necessarily look good to humans. The problem with this is that when a site uses cloaking, it prevents the search engines from being able to spider the same page that their users are going to see. And if the search engines can’t do this, they can no longer be confident of providing relevant results to their users. Thus, if a search engine discovers that a site has used cloaking, it will probably ban the site forever from their index. Hence, my advice is that you should not even think about using cloaking in your site. For more information on what page cloaking is, how it is implemented, and why you should not use cloaking, see my article on this topic here.

http://www.1stSearchRanking.com/t.cgi?2139&page-cloaking.htm

9) Using Automatic Submission Tools

In order to save time, many people use an automatic submission software or service to submit their sites to the major search engines. It is true that submitting your site manually to the search engines takes a lot of time and that an automatic submission tool can help you save a lot of time. However, the search engines don’t like automatic submission tools and may ignore your pages if you use them. In my opinion, the major search engines are simply too important for you not to spend the time to submit your site manually to them. In order to speed up the process of submitting your site, you can use our free submission tool which allows you to submit your site manually to all the search engines, without having to go to the “ADD URL” pages of the individual engines. It is available here.

http://www.1stSearchRanking.com/t.cgi?2139&submission.htm

10) Submitting too many pages per day

People often make the mistake of submitting too many pages per day to the search engines. This often results in the search engines simply ignoring many of the pages which have been submitted from that site. Ideally, you should submit no more than 1 page per day to the search engines. While many search engines accept more than 1 page per day from a particular domain, there are some which only accept 1 page per day. Hence, by limiting yourself to a maximum of one page per day, you ensure that you stay within the limits of all the search engines.

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admin — Fri, 16 Jul 2010 05:47:35 +0000

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Search Engine Submission – Submit to Search Engine – Video

admin — Fri, 16 Jul 2010 05:47:34 +0000

www.USONetworks.com What do you submit to a search engine? USO Networks has the answers. From search engine optimization to reputation management, USO Networks has the internet marketing solutions that will work for your business. Increase site traffic with online video or pay per click. Gain credibility with directory listings and incoming links. Call 888-723-0305 to learn more today. … website positioning submit search engine video

Is it Necessary to Submit a Website to Search Engines?

admin — Mon, 12 Jul 2010 20:58:31 +0000

There are several notions about submitting a website to search engines. Some SEO experts argue that you need not and should not submit your site to search engines to get indexed. Their argument is that search engines love to discover new websites on their own, rather than sites being submitted to them.

On the other side, some SEO companies tell you that you need to submit your site to thousands of search engines in order to get indexed and will do it for a fee. They intimidate you that if you didn’t submit your site, it won’t get indexed and your website gets no traffic.

Who is telling the truth?

Both are telling half the truth.

The former (‘don’t submit your website’) breed has based their opinion on the fact that 90% of the search engine traffic comes from 6 – 7 major search engines. These major search engines are capable of crawling through the web on their own. They can follow links found on indexed pages and discover new web pages or sites. They had indexed billions of web pages already and are continuously searching for new and updated content. That’s the problem with them. They are so preoccupied with indexing the remaining content from existing websites, that they hate new sites being submitted to them directly. There is no time for indexing new sites as old sites are growing and generating billions of pages each day. Then, how a new site gets noticed? The answer is simple; you need to place a link to your new web site on a web page of an old indexed site. That’s what they say, don’t submit. Make them to follow your link from an old site, then the SE bot keeps an eye on your site.

But the truth is only some search engines are capable of crawling through the web indexing billions of pages. Not all of them.

This is where the other breed (‘we will submit your site to 100000s of search engines’) comes in. There are several, in fact a large number of search engines out there that needs to be told that your site exists. They are either poor cousins or lazy imitations of big search engines. Their traffic generation strength is far less. But they are also search engines. Who knows, tomorrow some of them could grow as big as their well known cousins. Some of them charge a listing fee to index your site. But they all need that you should submit your site to them so that they can index your site. There is no other way to get indexed by them.

Since their traffic generating potential is almost negligible, you may get very few visitors by submitting to all these small search engines. Since you don’t know how many of such search engines are out there, you can try a submission service for a reasonable price. But do not expect much traffic from them. Even if each of them can send 1 visitor per month, that could amount to a few hundred visitors a month.

If you have a web-based business or if a significant portion of your business is done on the web through your website, then the best advertising and marketing is done by submitting to all available search engines, big or small. No amount of press release, newspaper or radio ad, banner ad, spam email or newsletter will achieve the same results, although, maybe effective in a small proportion.

Before you begin to submit your website to search engines ensure your site well optimized for search engines with necessary tags in place. You site should be professionally designed with god layout, graphics, navigation and the relevant content filled with targeted keywords. Don’t submit incomplete websites or sites with broken links. Prepare a site map and robots.txt files that tell search engines what to index on your site. Several small search engines require description of your website, keywords and any other information that may be pertinent, including the name and contact information of your business.

Mere submission to search engines does not guarantee that your site would get immediately indexed with high ranking. Thousands of new websites come up every day and it may take sometime before your site is crawled for indexing or reviewed by human editors.

Major search engines offer you the facility to analyze your website’s position. You can get a lot of info about your website, if you subscribed to these free webmaster services offered by search engines.