Do you know what the first step to improve your ranking is? If you said “a proper search engine marketing book”, then you did it right
As a matter of fact, internet surfers use Google to find their potential providers in case they plan to buy something online. Furthermore, real and trusted statistics show that around 60% of the organic traffic comes from Google.
In case you have no idea what the definition of organic traffic is, it is the non-sponsored results that appear on Google as a response to any search query typed by the internet surfers. It is free of charge and Google does not charge you for this service.
Hence, it makes sense to invest time and energy in learning search engine ranking optimization with the aid of ethical methods to finally see your website on Google’s first page.
To this end, it is really needed to select an outstanding company that provides well designed search engine marketing book.
And the motivation behind writing this article is to help in your choosing process. So, discover now 5 reasonable checks to consider when you plan to buy your next SEO handbook.
1. Check their achievements.
It seems to be a clear point to check but around 90% of the beginners overlook one of the most important points. As soon as they see that the owner of this search engine marketing book has a top position on Google’s first page for certain keywords, they buy from him.
Stop! Do not be excited by an achievement that it is not that impressive. Do not forget to check how high or low the competition of these keyword is.
It is relatively easy and does not show high credibility to be on Google’s first page for a keyword that does not suffer from high competition.
To check this in a wise way, type these targeted keywords in quotes and let Google tell you how many other websites are optimized for the same keywords. If the results are approximately thousands of websites that are optimized for the same keyword, then it should be fine.
2. Never forget to check their page rank on Google.
You do not need to hear from everybody talking about search engine ranking optimization, but you should learn from a real expert. It makes sense, right?
Therefore, do not forget to check their page rank as I have personally experienced several companies that offer SEO services and they have 0 page rank on Google.
Usually, a good page rank starts from 2 and it can be till 4. In case the owner of a search engine marketing book has a website of page rank higher than 4, I would really trust him enough to get his product.
However, do not assign high value to this factor more than it should be. It is just a sole factor among other important factors. You should know how to check site page rank, and on the way to do so, install Google tool bar that fits to your browser.
3. Do not forget to see when they registered their domain.
We have to admit that a lot of companies are working around with very decent offers and discounts and few months later, they will disappear.
Therefore, the risk to be cheated by an internet scam is minimized when you deal with a company that enjoys a famous name in the market.
Based on my past lessons learned in handling a lot of deals with search engine optimization (SEO) consulting, I believe that if a company succeeded to stand alone in our competitive niche for 3-5 years, then it would be fine to pass this check.
4. Check their customer service.
This factor is unfortunately ignored by most of the beginners when they plan to select their company or consultant.
I overlooked checking the customer service of one of the companies which sold SEO books for me and it was really a serious mistake.
A wise idea and nice check is to mail them with some tough questions, e.g. money back guarantee, to see how and when they will mail you back.
A typical needed time by most respected companies to answer the emails is 24-48 hours.
5. Check other minor factors.
The list from 1 to 4 is the most important factors based on my personal experiences and lessons learned. However, I listed for you some further minor checks that you should not ignore either:
- Have a look about the internal structure of the website and how the inner pages are linked.
An outstanding company or consultant should own a website that presents professionalism in organizing the website into proper set of categories and subcategories. Furthermore, a proper internal linkage of the inner pages of any website should be done using anchor text instead of pictures.
- Do they have a blog or forum where their current customers or future customers can drop down by and leave their questions?
In case yes, it would be counted as a positive credit for this company. Have a look at this blog or forum to formulate an idea about others experiences with this company and do not forget to check the answers of this consultant, if they exist.
- It would be a good idea asking them a trial version of their book represented in offering you 1 or 2 chapters for free?
Serious authors of legitimate search engine marketing books have nothing to be ashamed of. Any way, it is normally possible to get the table of contents free of charge.
- I would be very skeptical, if a company tells me that they can “guarantee” top position, e.g. #3, on Google’s first page.
It is feasible to rank well on Google and enjoy a top position for your website but no one can guarantee that you keep the exact position as Google updates its algorithms very periodically and you have to keep yourself informed.
Finally, my last words for you are some quick but incredible powerful tips that are mentioned in almost every respected search engine marketing book:
- Avoid black-hat SEO training: You should not try to cheat Google and I would not even think to do it.
- Building back links using free link exchange submission sites is a good idea.
- It is a wise idea to consider all these absolutely free to submit search engines and web directories.
Consider the check-list written above to be able to target the best word of mouth marketing SEO book.