The SEO Approach – Know Search Engines, Don not Submit to Them!

MSN submit site page states: “Generally our web crawler, MSNBot, can find most pages on the Internet. However if your site does not appear on Live Search, you can send us the address… ”

Google on the submit site page also states: “We add and update new sites to our index each time we crawl the web…We do not add all submitted URLs to our index.”

I know that the two giant search engines are not telling you not to submit your website to be indexed by their crawlers, but they are definitely telling you that it is going to take much more than submitting your website to be in the search results. Furthermore, investigating the two statements you can understand that submitting your web site to their crawlers might not make any difference!

I am not trying to stop you from submitting your website to MSN and Google, if you have it in your system and just want to do it, just do it! I still don’t think that submitting to search engines hurts your website, but I definitely believe it will not benefit your website at all. It also takes a couple of minutes so why not just do it and get it over with? I’ll tell you! The purpose of your website to be in any search engine’s database is to be in the search results when your content keywords are searched for. Logically, if submitting to search engines does not lead you to the purpose in the first place, then it is with no doubt the wrong path! Not to mention that it would be a waste of time and maybe money!

MSN and Google are not the only two search engines out there! In fact, if you are a website owner or in the process of getting a website, you might already have received a solicitation to submit your website to thousands, maybe hundreds of thousands of search engines to increase traffic to your site. WORTHLESS!!!

Respected crawlers such as MSN, Google and Yahoo (the engines that send over 90% of website traffic) are now smart enough to find your website, even before you want them to crawl it! I have seen domain names appearing on Google results after starting to work on test pages of under-development web sites that are not decided to be in search engines yet (Note that this can easily and must be avoided!) .

Search engines are attracted to website content, they take this content and apply every technology available, every useful idea, and now even the behavior of your visitors towards your content to compare and rank your website. (Website Content has been mentioned more than two times in this article – because the purpose of this article is not to speak about content, you should note the term for further excessive research if you intend to be in search engine results!).

To succeed in your search engine optimization project you must do some work researching how search engines work, this procedure might at the end save you lots of time of working and then re-working. Search engines are software after all! This software takes the content on your website and analyzes it. Analysis is done differently on different search engines, and hence you see different results for the same keyword on different search engines. The keyword typed into the search box is the key that starts the whole process. After that the software behind the search engine tries to guess which website has the most appropriate result for the search term (the keyword/s). This guess does not come from vacuum, but from hints that your website offers to the search engines. These hints could be the website text content, image alts, title tags, description tags, keyword tags and more. As technology develops search engines are also becoming smarter.

In the near future search engines will be much smarter. They will be able to read text in images and videos, and I have no doubt that in the near future they will have the ability to read sound and translate it into searchable text.

The point here is to always keep track of how search engines work and how they develop, advance and evolve. Familiarity with this knowledge will help you optimize your website so you can see your website in search results.

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Is it Necessary to Submit a Website to Search Engines?

There are several notions about submitting a website to search engines. Some SEO experts argue that you need not and should not submit your site to search engines to get indexed. Their argument is that search engines love to discover new websites on their own, rather than sites being submitted to them.

On the other side, some SEO companies tell you that you need to submit your site to thousands of search engines in order to get indexed and will do it for a fee. They intimidate you that if you didn’t submit your site, it won’t get indexed and your website gets no traffic.

Who is telling the truth?

Both are telling half the truth.

The former (‘don’t submit your website’) breed has based their opinion on the fact that 90% of the search engine traffic comes from 6 – 7 major search engines. These major search engines are capable of crawling through the web on their own. They can follow links found on indexed pages and discover new web pages or sites. They had indexed billions of web pages already and are continuously searching for new and updated content. That’s the problem with them. They are so preoccupied with indexing the remaining content from existing websites, that they hate new sites being submitted to them directly. There is no time for indexing new sites as old sites are growing and generating billions of pages each day. Then, how a new site gets noticed? The answer is simple; you need to place a link to your new web site on a web page of an old indexed site. That’s what they say, don’t submit. Make them to follow your link from an old site, then the SE bot keeps an eye on your site.

But the truth is only some search engines are capable of crawling through the web indexing billions of pages. Not all of them.

This is where the other breed (‘we will submit your site to 100000s of search engines’) comes in. There are several, in fact a large number of search engines out there that needs to be told that your site exists. They are either poor cousins or lazy imitations of big search engines. Their traffic generation strength is far less. But they are also search engines. Who knows, tomorrow some of them could grow as big as their well known cousins. Some of them charge a listing fee to index your site. But they all need that you should submit your site to them so that they can index your site. There is no other way to get indexed by them.

Since their traffic generating potential is almost negligible, you may get very few visitors by submitting to all these small search engines. Since you don’t know how many of such search engines are out there, you can try a submission service for a reasonable price. But do not expect much traffic from them. Even if each of them can send 1 visitor per month, that could amount to a few hundred visitors a month.

If you have a web-based business or if a significant portion of your business is done on the web through your website, then the best advertising and marketing is done by submitting to all available search engines, big or small. No amount of press release, newspaper or radio ad, banner ad, spam email or newsletter will achieve the same results, although, maybe effective in a small proportion.

Before you begin to submit your website to search engines ensure your site well optimized for search engines with necessary tags in place. You site should be professionally designed with god layout, graphics, navigation and the relevant content filled with targeted keywords. Don’t submit incomplete websites or sites with broken links. Prepare a site map and robots.txt files that tell search engines what to index on your site. Several small search engines require description of your website, keywords and any other information that may be pertinent, including the name and contact information of your business.

Mere submission to search engines does not guarantee that your site would get immediately indexed with high ranking. Thousands of new websites come up every day and it may take sometime before your site is crawled for indexing or reviewed by human editors.

Major search engines offer you the facility to analyze your website’s position. You can get a lot of info about your website, if you subscribed to these free webmaster services offered by search engines.