How Do I Submit My Website to the Search Engines?

If you own a business, you need the Internet. If you want to reach a wider audience, you need the Internet. If you want to target the right audience, you need the Internet. The Internet has become the first place shoppers go to locate products and services they need. They check prices, availability, and product specifics. They read reviews, visit forums, and look for discount codes and/or coupons.

But how does a small company get its business website search engine ready? You get listed in the search engines, that’s how.

The cheapest way to get listed in the search engines is to write web copy that is search engine friendly. In other words, the content on a specific product page should have words that every day searches would use to find your product. The more specific you are, the easier it will be for your product page to rank within the first ten pages of the search engines. The more general your content is, the harder it will be for the search engines to decipher what that product page is really about.

But even with search engine friendly copy, you still need the search engines to find you. You can do this several ways: search engines, link swaps, paid advertising, and article distribution.

The first way to get search engines to find your company website is to submit it to the main search engines. When you submit your website to the search engines, you do not want to submit every single page of your website. Instead, you want to submit your domain name (otherwise known as homepage or index page) and allow the search engines to crawl (or spider) the rest your website.

You also want to start with the main search engines, like google.com, yahoo.com, and askjeeves.com. Usually, submitting to the main search engines is enough as the smaller, or lesser known, search engines usually pull their content from the main search engines. But when in doubt, submit.

After submitting your website to the major search engines, consider these tips for increasing the visibility of your website:

• write a press release and send it to PR services that provide an online version of your press release, complete with a clickable URL to your company website.

• write an article that both educates and entertains readers and submit it, for free, to article directories. Anyone who uses your article will have to include your contact information, which you provide in the byline.

• write a weekly blog. Share tips and advice about your products and services and don’t be afraid to link outside your company. The more freely you provide “qualified” links that compliment your products and services, the more likely you’ll receive reciprocating links.

Submitting your website to the search engines is as easy as typing in your company’s website address in the appropriate box and hitting submit. And to get you started, I’ve compiled a list of useful links:

Google

http://www.google.com/addurl.html

Yahoo

http://docs.yahoo.com/info/suggest/

Dmoz Directory (AOL also uses this)

http://dmoz.org/

All the Web

http://www.alltheweb.com/add_url.php

Alta Vista

http://addurl.altavista.com/

Jayde

http://search.jayde.com/cgi-bin/addurl.cgi

Scrub the Web

http://www.scrubtheweb.com/addurl.html

What You Seek

http://www.whatuseek.com/addurl.shtml

You can also find more places to submit your website to by typing “add url” in the search engine and scrolling the results.

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Is it Necessary to Submit a Website to Search Engines?

There are several notions about submitting a website to search engines. Some SEO experts argue that you need not and should not submit your site to search engines to get indexed. Their argument is that search engines love to discover new websites on their own, rather than sites being submitted to them.

On the other side, some SEO companies tell you that you need to submit your site to thousands of search engines in order to get indexed and will do it for a fee. They intimidate you that if you didn’t submit your site, it won’t get indexed and your website gets no traffic.

Who is telling the truth?

Both are telling half the truth.

The former (‘don’t submit your website’) breed has based their opinion on the fact that 90% of the search engine traffic comes from 6 – 7 major search engines. These major search engines are capable of crawling through the web on their own. They can follow links found on indexed pages and discover new web pages or sites. They had indexed billions of web pages already and are continuously searching for new and updated content. That’s the problem with them. They are so preoccupied with indexing the remaining content from existing websites, that they hate new sites being submitted to them directly. There is no time for indexing new sites as old sites are growing and generating billions of pages each day. Then, how a new site gets noticed? The answer is simple; you need to place a link to your new web site on a web page of an old indexed site. That’s what they say, don’t submit. Make them to follow your link from an old site, then the SE bot keeps an eye on your site.

But the truth is only some search engines are capable of crawling through the web indexing billions of pages. Not all of them.

This is where the other breed (‘we will submit your site to 100000s of search engines’) comes in. There are several, in fact a large number of search engines out there that needs to be told that your site exists. They are either poor cousins or lazy imitations of big search engines. Their traffic generation strength is far less. But they are also search engines. Who knows, tomorrow some of them could grow as big as their well known cousins. Some of them charge a listing fee to index your site. But they all need that you should submit your site to them so that they can index your site. There is no other way to get indexed by them.

Since their traffic generating potential is almost negligible, you may get very few visitors by submitting to all these small search engines. Since you don’t know how many of such search engines are out there, you can try a submission service for a reasonable price. But do not expect much traffic from them. Even if each of them can send 1 visitor per month, that could amount to a few hundred visitors a month.

If you have a web-based business or if a significant portion of your business is done on the web through your website, then the best advertising and marketing is done by submitting to all available search engines, big or small. No amount of press release, newspaper or radio ad, banner ad, spam email or newsletter will achieve the same results, although, maybe effective in a small proportion.

Before you begin to submit your website to search engines ensure your site well optimized for search engines with necessary tags in place. You site should be professionally designed with god layout, graphics, navigation and the relevant content filled with targeted keywords. Don’t submit incomplete websites or sites with broken links. Prepare a site map and robots.txt files that tell search engines what to index on your site. Several small search engines require description of your website, keywords and any other information that may be pertinent, including the name and contact information of your business.

Mere submission to search engines does not guarantee that your site would get immediately indexed with high ranking. Thousands of new websites come up every day and it may take sometime before your site is crawled for indexing or reviewed by human editors.

Major search engines offer you the facility to analyze your website’s position. You can get a lot of info about your website, if you subscribed to these free webmaster services offered by search engines.

Get More Free Traffic to Your Website: Improve Your Search Engine Rankings

Firstly, let me clarify now what a search engine ranking is. When someone makes a search in a search service like Google, Yahoo, MSN or many of the numerous smaller search services, they type in something they want to know about – this is called a ’search query’. When they enter that ‘query’ they are then presented by a whole list of results that search service has decided in their mysterious way are relevant search results to the query you want information on. This list of search results is often termed Organic Search Results. These are different to the Sponsored Search Results that often appear down the right hand margin of the search results page, and sometimes can appear at the top of the page shaded in a slightly different background colour.

These Sponsored Search Results are merely adverts placed by those whose websites are linked by the adverts. These advertisers pay to have their adverts appear when certain words or phrases (known as keywords) are typed into the search company’s services. Because these advertisers pay only when someone clicks on their specific advert, these search results are often referred to as PPC or pay-per-click results, which is why they are termed ’sponsored’ results.

Getting positioned (ranked) high with these PPC adverts is a completely specialised area, and one I’ll avoid discussing now as it’s a completely separate subject in itself, as this information now is focused on discussing ways to get highly ranked using the organic search results.

Getting “highly ranked” simply means that when someone types in a search query into a search service like Google, then the closer your website appears visible to being on page 1 of the search results, and then the higher up that page 1 you appear, the greater likelihood there is the person searching will then click on your website. If you appeared low down the results, say page 12, it’s pretty obvious that the person searching for results is highly unlikely to ever look that far through all the search results, especially when you consider that on each page of search results there is on average about 10 search results, so being on page 12 would mean the person searching would have to scroll through over 100 search results before they even came close to finding your website.

The key is pretty clear – aim to get on page 1 of the search results, and then as high up the page (preferably in the top 3 results), which then gives you the greatest chance that your website will get seen and people will visit it.

The obvious benefit over Organic search results as opposed to Sponsored (PPC) search results is whenever anyone finds your website and clicks on it with in the Organic results list, it costs you nothing! Whereas if you had placed a PPC ad to appear in the Sponsored results list, you have to pay every time someone clicks on your advert (regardless of whether you’ve sold them anything from your website or not).

There is also another great advantage to using Organic search as a way to drive people to your website, as opposed to Sponsored search, and that is the credibility of the results. People entering a ’search query’ will more often feel that the results that come back via Organic search results are far more believable and valid to solving what their query relates to then Sponsored search results. The reason for that is most folks are now aware that the Sponsored results are all adverts paid for by the advertisers of those websites, and so they believe that person is paying to get ranked (as in fact they are), which in turn undermines the true value of that search result as credible in the eyes of the person searching “oh, that only appeared on the search results ’cause they paid to be there” is in their minds.

The difference with Organic results is the searcher ‘believes’ that what appears in their organic search results list is true, real and of genuine value to their quest in solving the answer to their query.